LATEST PROJECTS
Project | 01
Google Ads Campaign
My final project for Digital Marketing Analytics course. We built a blog sharing meal-kit service reviews and set up a paid search campaign with a $100 budget. In this Powerpoint, we reviewed the performance of our Google Ads campaign and analyzed how we can further improve and optimize it.
Project | 02
1st Place of Mindshare Marketing Analytics Case Competition
In this case competition, we analyzed 7 datasets, including audience measurement data, sales volume for there consumer electronics products, and media spend and metric data across different channels. We identified the time lag between media channel consumer impressions and product sales, and developed a detailed annual media plan for our client.
Project | 03
Customer Segmentation Using Cluster Analysis
In our cluster analysis, we identified key customer segments for Bed Bath & Beyond by running Hierarchical & K-Means Cluster Analysis on 226,000 transactional records. Then we used Multiple Linear Regression to develop predictive models and provided managerial recommendations regarding how to target each group with appropriate marketing offerings
Project | 04
SAS Project—Brand Analysis for Taco Bell
In this project, we developed comprehensive SAS programs to analyze brand metrics for Tacel Bell in the food category. We conducted statistical analysis including Correlation, T-test, ANOVA, and Regression analysis, and provided Taco Bell with actionable manager implications regarding how to improve brand image and compete with competitors.