RESUME

Anchor 1

Professional

info

Bilingual marketing analytics & digital marketing professional with 3 years of storytelling and media industry experience. Developed strong analytical skills and acquired knowledge of popular marketing software and platforms including Google Analytics, Google Ads, SPSS, SAS, SQL, Tableau, Excel, and Python through hands-on experiences.

Skills

Data Analytics

Marketing Analytics

Digital Marketing

Data Visualization

Storytelling and Powerpoint Design

Filming and Editing

Education

Fordham University, Gabelli School of Business

MS, Marketing Intelligence (GPA: 3.9/4)

2018 - 2019

Relevant Courses: Data-Driven Marketing Decisions, Applied CRM, Customer-driven Marketing, Digital Marketing Analytics, Marketing Research, Marketing Analytics, Programming with Python, Business Modeling with Spreadsheets

The Chinese University of Hong Kong, School of Arts

MA, Visual Culture Studies

2014 - 2015

Relevant Courses: Visual Research Methods, New Media Research Project, Practical Film Criticism Writing

Platforms & Tools

Excel (Function, Pivot Table)

SPSS Statistics & Modeler

SAS, SQL, Python

Tableau

Salesforce

Qualtrics

MS Office Suite

Adobe Photoshop

Google Analytics

Google AdWords

After Effects

Languages

Work

experience

Marketing Manager

2016 - 2018

Created business plans for 20 Internet variety shows, including conducting market analysis and audience research to form market strategies, generating 440 million online views for the most popular project
Generated ￥3.5 million investment by leading a three-member team to draft and pitch business proposals to multiple stakeholders, including over 20 investors, over 30 advertisers and top five video platforms
Increased the company social media followers by 80% by optimizing keywords and content

Executive Producer

2015 - 2016

Produced a 2-million-view celebrity talk show by supervising an eight-person shooting and editing team and collaborating with top actors in China
Increase video views by 200% through paid promotion on Youku, a popular video platform in China

Mandarin

English